Coors has been brewing beer in Golden, Colorado since 1873, using 100% Rocky Mountain Water. To celebrate this more than 150-year-old tradition, they’ve released a “Legacy Collection” of limited edition merchandise and 3 collectible cans.
The “Legacy Collection” is available at retailers selling Coors Banquet through July.
“Start Your Legacy”
The above 30-second short film honors the Coors legacy, as does the new merchandise available for a limited time. T-shirts and sweaters, as well as totebags and glassware are available.
The three collectable can designs include:
- An original logo for the Coors Brewery from 1890s featuring Castle Rock’s iconic butte
- The Coors Brewery building circa 1923
- Fish Creek Falls, which represents the 100% Rocky Mountain Water that Coors has always used
“Building a legacy takes tim e – just look at Coors Banquet, a beer that was first brewed in 1873, and continues to connect with generations of drinkers today by embracing its roots,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “That theme of perse verance comes through in our new film, where we show that the hardest part of starting any legacy is taking the leap of faith.”
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