Unfortunately, Base Coat Nail Salon has closed. Please check out other Colorado brands for your body care.
After walking out of a nail salon because of the overwhelming fumes, Trans Wills noticed something missing from the beauty industry. This led her down the path to founding Base Coat, a nail salon company that offered non-toxic products, ethically sourced ingredients, and fair wages to their staff. It’s an experience patrons felt good about indulging in.
Opening the first location in 2013 in Denver, Colorado, Base Coat had expanded operations 5 flagship locations, 7 Nordstrom shops, and over 60 product retailers. Their network of salons stretched through Colorado, California, Connecticut, Illinois, New York, and Washington. Their in-person salons were by appointment only.
Handmade Non-Toxic Nail Polish from Denver
With products that supported “health, beauty, and wellness,” it’s safe to say that visiting a Base Coat salon or purchasing their products was not only a move toward a polished outward appearance but also toward feeling good knowing you’ve taken care of your body as well. All polishes produced by Base Coat were poured and mixed by hand to ensure the purest of pigments and consistency of their high standard.
Each polish was at least “8 Free”, meaning they do not contain 8 of the most harmful toxins found in most polishes. Beyond the products themselves, the company took care to keep a low carbon footprint and supports sustainability programs aimed at promoting a healthy environment, as well as a healthy body.
Popular Products
They offered more than 100 non-toxic shades of nail polish. In addition to the OG (8-Free), they showcased a line of Breathable (10-Free), which did not contain 10 of the most common toxic chemicals used in the industry. Halal Certified, those with allergies or sensitive skin should’ve been fine using these.
In addition to the myriad of colors in two types of nail polish, 8 and 10-free, Base Coat featured a line of nail and body care products. Naturally, they had a nail polish remover and other nail care including a smooth crystal file and cuticle serum. For your body, try the sugar scrub and salt soak. After your soak, you could apply the body cream to further rejuvenate your skin. There was a foot file and vegan flip-flops too.
A clear leader in the beauty industry, Base Coat Nail Salons promoted not only outward flair but inward clarity. They knew people were cautious not to put toxins into their bodies. Whether purchasing online, visiting a location, or sending their products as a gift, all could be sure they received the highest quality product available, caring for the environment, and caring for themselves.
Details
Address: 3244 Navajo St #101, Denver, CO 80211
Founded: 2013
Type: Nail and Body Care